Augmented and Virtual Reality: The Future of Fashion Retail
Fashion has always been defined as changeable. It is an industry characterized by new trends, ideas, and innovation, as well as the introduction of new collections for all seasons. The industry is transforming and shifting gears in response to new technology and shifting consumer trends and demands. Body measurement app for clothing is a new trend that is taking over the fashion industry that has undergone a seismic shift as a result of the coronavirus pandemic. With the rapid advancement of technology, traditional shopping patterns are changing, and customers’ attitudes toward purchasing are also changing. The retail industry is all about creating stories and selling dreams. Many customers choose to try before they buy, expecting a social experience with every purchase and an outstanding in-store experience. Fashion retailers attempt to make shopping more enjoyable and Instagram-worthy by utilizing Augmented Reality (AR) and Virtual Reality (VR). ...